Campaign Field Organizing
Guest Greg Shanahan
This is a great interview with Greg Shanahan about field organizing for election campaigns. I think this is one of the most overlooked aspects of campaigning. In this interview, Greg shares his years of experience and provides some tips on how to set up a solid field organization.
Greg's full video
I have been friends with Greg Shanahan since I first got involved with the Democratic Party. He is one of the best field organizers I have ever worked with. I am kicking off the New Year by sitting down with him to discuss his career and his thoughts on how campaigns should set up their field organizations.
Greg's campaign career
Greg walks us through the last 20 years of campaigning, starting with his parents getting him involved with local town political issues. One of the things that first drew him to campaigning was the fact that an individual can have a positive impact on his or her community. Greg's first paid job was working for then Norfolk DA candidate Bill Keating (now Massachusetts 8th District Congressman). Greg got bit by the campaign bug and has not looked back since.
Field organization structure
Field organizations are arranged by geographical voting areas. Greg talks about how to set up an organization in a community based on the smallest possible region.
Volunteer recruitment process
A key part of Greg’s volunteer recruitment process is making sure the campaign has a wide range of volunteer opportunities. It is important to have an event calendar that incorporates volunteer campaign activities at many different dates and times. We also discuss a major social media safety tip.