Letters to Editor
Guest Marianne Rutter
Marianne Rutter and I go way back to 2008 and Barack Obama's primary campaign. Both of us are Democratic State Committee members from very politically conservative districts in the very liberal state of Massachusetts. Because of this, we have always been comrades-in-arms. Marianne developed a great system for getting Letters to the Editor published in her conservative local newspaper. I have combined the interview I did with her in the spring of 2018 with some updated commentary on how campaign managers can optimize Letters to the Editor for their races.
Marianne's full video
A lot of my guests have stressed the importance of local free media commonly referred to as earned media for election campaigns. I talked with Joe Halser about using community television to boost your candidate’s profile. The oldest form of earned media is the letter to the editor on behalf of a candidate. In the spring of 2018 I sat down with Marianne Rutter to talk about letters to the editor as part of the program Massachusetts Democratic Party was running. We talk about the state party program, the process of writing letter and take a look at a few examples.
Letters to the Editor system
Marianne talks with me about what inspired her to develop her Letters to the Editor system
How to write a letter
Marianne reviews the key points of how to write a Letter to the Editor
Examples of letters
The Massachusetts Democratic State Party provided some great talking points for Letters to the Editor. Marianne and I discuss a few of the topics and the letters she wrote.