Campaign Trends

Brendan Joyce

In this interview I talk with Brendan Joyce about a lot of cool campaign theories and trends.  Unfortunately, we had some technical problems and as a result we had to restart the interview twice.  Somehow, I still managed to run long.  The interview is just over an hour which I have divide into three segments:  trends, campaign structure, and management structure.   

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Brendan Joyce's full video

During the last campaign cycle, I worked late one night with Brendan and we got to talking about the trends we saw in the 2016 election.  Last week, I sat down again with Brendan to continue that conversation. The full video runs just over an hour.  

Coaching Material

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Brendan first campaign through 2018

One of Brendan's first campaigns was Elizabeth Warren's first Senate run when he was still in college and he set up one of that campaign's first Facebook Groups.  Like many people on the South Shore, Brendan’s career in politics can be traced back to a conversation he had over a cup of tea with the legendary John Walsh.  Since that day, he has worked on many campaigns from local races to statewide contests. In this segment we walk through his career. 

Coaching Material

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The professionalizing trend

Campaigns have been trending toward the professionalization of operations at the cost of person-to-person voter contact.  We discussed how a micromanagement can be detrimental to a campaign's efforts to reach voters quickly alienating both voters and grassroots organizers.

Coaching Material

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Basic campaign structure 

Brendan and I talk about the different departments in an election campaign, what type of activities they do and what skills are required. 

Coaching Material

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Bottom up management of election campaign

Brendan and I talk about how campaigns can apply bottom up management to every part of the election campaign process.  Bottom up management makes campaigns more responsive to the electorate.  

Coaching Material

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Two question for all campaigners
  • Name’s favorite campaign?

  • Name's advice for first time campaigners?

Coaching Material

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