This blog highlights the segments from The Campaign Rundown podcast.  You can listen to the podcast on iTunes, Stitcher, Google Play and Spotify.   If you find this content helpful please consider supporting this podcast via Patreon. (Click Here)

August 7, 2019

The proliferation of online and streaming video has raised voter expectations of political candidates introducing themselves by video. The message of a campaign introduction video should be simple and straightforward -- don't overthink the content or overproduce the vi...

August 7, 2019

My introduction to election campaign technology (E-Campaign) was Deval Patrick's Community tool in 2006.  E-Campaign evolves so rapidly that there is cutting edge technology with each new election cycle.  This teaser video outlines which tools should be used and which...

August 5, 2019

Every time the campaign contacts a voter the message needs to include a call to action --  asking the voter to do something to help the campaign.  Modern campaign technology has made it possible to engage directly with voters with every message.  In this tip I talk abo...

August 5, 2019

Raising money for campaigns is everyone’s least favorite part of the election process.   The hardest part of the fundraising is getting people to give money for the first time.   A much easier way to raise money is to get people that have already financially contribute...

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November 15, 2019

November 3, 2019

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